SAN FRANCISCO – Award-winning advertising network JuicyAds has tapped Kristin Kaye, a veteran sales and marketing representative in the adult online industry, to lead its new Lifestyle Department.
As the company’s full-time lifestyle coordinator, Kaye will host events, set up gatherings and connect VIPs, according to JuicyAds founder and owner Juicy Jay.
“We are ecstatic about this move forward, because we see so much untapped potential in the lifestyle market segment,” Jay said. “For us it was just a matter of finding precisely the right person to make it all happen.”
Jay described Kaye as “a very savvy industry veteran with a stellar track record in marketing, public relations and events. Her addition to the JuicyAds team will allow the company to assist clients in mastering the finer points of networking “so that everyone can amplify profits while having the best time at each destination along the way,” he noted.
“This expansion is so important to maximizing [clients’] revenue streams,” Jay added. “This next step in the evolution of [JuicyAds’] traffic marketplace will allow publishers and advertisers to improve profitability immediately with the full support of an entire department devoted to lifestyle products and services.”
Launched in 2006, JuicyAds was founded on Jay’s experience pushing convertible traffic to both mainstream and adult websites. Today, the network serves more than 73,000 websites and 39,000 clients, delivering more than one billion impressions daily, Jay said.
“And,” he added, “we provide the strongest click-fraud detection in the industry, because [clients’] profits are what matter the most.”
Kaye indicated the network’s personal approach impressed her.
“Juicy Ads is operated by its owners — people who care about the business and who use JuicyAds traffic to monetize their own network of sites, as well,” she noted in the announcement about the new department. “It’s easy and it works, because the network is always focused on providing high quality rather than blind quantity traffic. Now the power of direct contact during events, soirees and webmaster gatherings will be added to the mix and allow JuicyAds to maintain a strong competitive advantage over ad networks that rely solely on digital communication.”
JuicyAds “frequently gives back to the webmaster community and promotes the kind of fun business atmosphere that makes this industry such an exciting entity to be part of every year,” she added.
For more information, visit JuicyAds.com.
