SAN FRANCISCO, Calif. – Kink Men has launched 30 Minutes of Torment, a gay BDSM site featuring muscle-bound men enduring an ever-changing sequence of physical and sexual challenges. Director Van Darkholme encouraged viewers to “think of it as the web’s first BDSM game show.”

“It’s corporal punishment at its purest,” Darkholme said. “I call it a corporal challenge rather than corporal punishment. 30 Minutes of Torment is a test to see how well a person’s mind, body and spirit can hold up under extreme challenges.

“I plan to start by testing the participant’s body,” he continued. “As time goes on and as the site evolves, we will play with the mind and spirit — like a reality show of mind-fucking.”

The physical and sexual challenges depicted in 30 Minutes of Torment segments include waterboarding, edging, bondage, wax and whatever else Darkholme can conceive. Initial shoots with stars like Jessie Colter, Liam Harkmoore and James Riker demonstrated that while many have the interest, not all have the mettle to make it through the full half-hour.

“30 Minutes of Torment will complete the Kink Men experience,” Darkholme said. “We have [dominance and submission] plus sex in Bound Gods, real wrestling where the winner abuses the loser with sex in Naked Kombat, public humiliation and gangbangs in Bound in Public, and hot gay and straight men getting tied up and edged in Men on Edge. Now, 30 Minutes of Torment will close the gap for Kink Men to be the most well-rounded, innovative source for gay bondage.”

The new site is part of the Kinky Dollars affiliate program, which pays a 50- to 60-percent recurring revenue share or $30 to $55 per sign-up.