Toronto — Kink.com and Grand Slam Media (GSM) are pleased to celebrate their partnership’s one-year anniversary, as well as announce their continued cooperation.
In March 2017, the companies announced a strategic partnership that placed emphases on customer service, eagerness to adapt new approaches and forward thinking attitudes. Today, after going live in April 2017, the partnership is still going strong. The companies blend internal product promotions with external advertising and performance-based work, creating multiple revenue streams in a stable business environment.
“In the past at Kink, we had trepidation regarding the quality and authenticity of our members’ experiences, especially in regards to network advertising,” said Kink.com’s VP of Marketing, Matt Slusarenko.
“GSM has completely quelled those fears. They pay such close attention to members’ area needs and voices and work effortlessly to mitigate issues, all while helping us push internal objectives. We can’t wait to integrate with them further,” Slusarenko added.
One constant that has remained since the partnership’s launch is a refusal to settle for the status quo. GSM and Kink work hand-in-hand to continually innovate and create new placements that are compliant with the Better Ads Standard, while also driving greater revenues to the bottom line. The next endeavour is the launch of video pre-roll advertising inside Kink.com‘s members’ area platform, with its highly-engaged, loyal user base.
“This inventory will offer advertisers access to premium, members’ area video advertising that will soon become the standard for many paysite products as they look to drive secondary revenue streams in 2018 and beyond. The ads are compliant with Google’s Better Ads Standard, are highly visible and are fitting for premium platforms looking to offer their users a clean, transparent experience,” said Luke Hazlewood, CEO of Grand Slam Media.
Grand Slam Media has long maintained a strong presence with online dating traffic. With Kink.com, a unique model is in place for the pay-site platform that is time tested and successful in its implementation. Fourteen months later, the proof is there.
“It has been a pleasure working with Kink because they understand how to truly utilize our partnership. While they focus on their iconic brand and the development of their niche community, GSM is focused on the business development of Kink’s advertising model. Kink’s highly engaged user base has proven to translate into a highly intended consumer, making their advertising space truly premium,” Hazlewood added.
Advertiser and publisher inquiries can be sent to sales@grandslammedia.com.
