GENEVA, Switzerland – Award-winning digital advertising network JuicyAds announced that it has “successfully defended its brand and intellectual property rights in a recent domain dispute case ruled by the World Intellectual Property Organization (WIPO).”
According to the announcement, the in the WIPO case in question, the panel from WIPO “ordered the transfer of the domain name juicyads.blog to JuicyAds after determining that it was registered and used in bad faith by a third-party scammer based in Peru.”
“The decision underscores JuicyAds’ zero-tolerance stance against trademark infringement, abuse of its platform, fraudulent impersonation, and standards of traffic quality,” the company said in the announcement.
“The Respondent used the domain to mimic the JuicyAds platform, impersonate support channels, and promote association with JuicyAds for the purpose of misleading potential victims for profit,” the company added. “Evidence included unauthorized use of the JuicyAds trademark and logo, a fake campaign management area, and solicitation of payments to use the service. The Respondent had been previously terminated from the legitimate JuicyAds service for sending fraudulent traffic.”
JuicyAds Founder Juicy Jay said the decision “is a strong reminder that we will pursue and take down any entity infringing on our intellectual property or attempting to mislead our clients and partners.”
“Our clients rely on the integrity of our brand, and we are fully committed to protecting them from imposters and scams,” Juicy Jay added.
Attorney Corey Silverstein, founder of Silverstein Legal, represented JuicyAds in the case.
“The evidence showcased such egregious use by the Respondent that it was a slam-dunk case,” Silverstein said. “This wasn’t a borderline dispute; it was a blatant case of brand impersonation and fraud. The Respondent didn’t just register a confusingly similar domain; they actively used JuicyAds’ trademark, logo, and interface to deceive users, solicit payments, and undermine the integrity of the brand. The panel recognized the severity of the abuse and ruled decisively in JuicyAds’ favor.”
In the announcement, JuicyAds added that the company has “maintained a trusted reputation in the advertising industry since 2006, with trademark protection in the United States, Canada, the United Kingdom, and the European Union.”
“The WIPO panel found that the domain juicyads.blog was identical to the registered JUICYADS trademark and had been used to intentionally mislead users for profit using the brand’s reputation,” the company noted.
JuicyAds said the company “encourages anyone who comes across suspicious communications or websites impersonating the brand to report them immediately.”
For more information about JuicyAds and the services offered by the platform, go to JuicyAds.com.
