In a move to bolster its mobile traffic services, Canada-based JuicyAds has been investing in technological improvements to its popular ad platform. The efforts are ongoing, but the company reports that some of the early initiatives are already producing positive results.

According to JuicyAds, mobile traffic quality has improved sharply over the last few months. The company attributes the positive report to a refinement of the targeting tools used by buyers, which translates into more revenue for sellers.

“Increasing our mobile quality and revenues is good news, and the even better news is that Publishers monetizing their mobile traffic with JuicyAds are now seeing a rise in their own income thanks to new improvements in our network, including important new targeting tools like Device, OS, WiFi, and Niche Targeting,” said JuicyJay, Founder and CEO of JuicyAds.com.

According to JuicyJay, its important to note that his company is seeing better financial results now from existing traffic, as opposed to realizing gains through network expansion exclusively.

“It’s one thing to have earnings grow based on acquiring a larger network, [but] what makes these stats pop is the fact that this is an increase on revenues of our existing inventory,” he adds. “We believe strongly in taking the best care of the clients we already have, rather than blindly focusing on growth. The proof is in the paycheck and nothing shows it better than webmasters cashing checks that are larger from their existing traffic. For us, it’s always about building a better ad network, not just a bigger one.”

JuicyAds is a self-service traffic brokerage platform specializing in banner ads, mobile, and ‘pop-under’ ads. They connect publishers of adult sites with advertisers who may purchase traffic spots on their sites by using a bidding system.

For more information about buying or selling traffic through the JuicyAds network, please visit their website at www.juicyads.com.