VANCOUVER – Following the introduction of native ads to the JuicyAds advertising network in March, the company observed an impressive “30,637% growth rate in the span of just the first three months,” according to a release issued Tuesday.
“Native advertising is quickly becoming one of the most popular ad types in the digital world, and JuicyAds recently added them to its offerings for both advertisers and publishers, and has now solidified pricing,” the company stated in its release.
Juicy Jay, CEO and Founder of JuicyAds, said his company believes that native ads “are JuicyAds at their core.”
“JuicyAds was started on the concept of highly attractive ads to drive volume, versus boring text ads,” Jay added. “Native Ads are the best of both worlds. The attractiveness of clicky images with the informative and highly targeted nature of text ads. They are a perfect complement to the JuicyAds network and our clients obviously think so, too, based on the tremendous growth.”
Native advertising is generally defined as “a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. As JuicyAds puts it, such ads represent a “blurring (of) the lines between content and advertising.”
Citing a study published by eMarketer in April, JuicyAds noted that continued growth in the use and advertising spend on native ads is anticipated in the months and years to come. According to eMarketer, native ads are expected to represent nearly 60% of all digital display ad-spending by U.S. marketers this year, once the final numbers are in. In 2019, 77% of all mobile display ads are expected to be native ads, as well.
Juicy Ads said while adoption of native ads has been “somewhat slow” within the adult industry, “the mainstream momentum and impressive statistics are making adult marketers pay attention.”
“The benefits (of JuicyAd’s native ads) are plentiful for both advertisers and publishers,” the company stated in its release. “Advertisers can produce Google-compliant ads, see up to double CTRs, and increased ROIs. Publishers can potentially double their earnings, comply with Chrome guidelines, avoid ad blockers and offer more relevant ads on their sites.”
To encourage advertisers and publishers to use the company’s native ads option, JuicyAds has established low pricing minimums as part of an initial open-beta offering.
Top-tier English-speaking countries are available for $5 per 1000 clicks, or $0.02 CPM. Second-tier (mostly European) countries are available for $4 per 1000 clicks, or $0.01 CPM. All remaining third-tier countries are available for the low price of $3 per 1000 clicks, or $0.005 CPM.
According to JuicyAds, the countries which are most popular in the current offerings are US, Canada, Brazil, Germany, United Kingdom, France, Japan, Italy, as well as large swaths of Asia.
“As you can expect from JuicyAds, there is robust targeting available for Native Ads as part of the display banner system, including Geo Country, Device, Niche, IP Targeting, as well as our proprietary SexyTechnology and Auto Optimization options,” the company added in its release.
For more information on JuicyAds’ Native Ads, contact your account manager or visit juicyads.com to establish a free account.
