JuicyAds now allows Advertisers to shut off swaths of the Internet from banner campaigns with the flip of a switch.

Proxy and VPN use has increased significantly over recent years. There is a misguided perception among some people that all proxy traffic is worthless, but proxy/incognito/private browsers are now commonplace on all major browsers, and people use them all the time.

Some individual advertisers understand that many people commonly use VPNs and Proxies in normal every day Internet use, and treat the traffic like normal website visitors.  Others opinions differ, with some suggesting that people behind a proxy have little to no value and will not purchase anything or are fraudulent. This is not the case. Individual advertisers consider the quality of the traffic differently, so JuicyAds has taken a different approach by giving advertisers the choice.  Many advertising networks either do not block proxy/colohost traffic at all, or it is widely blocked without understanding it fully.

“At JuicyAds, we believe the decision should be yours, so we allow easy enabling and disabling of Proxy/VPN/Colohost traffic,” stated Juicy Jay, CEO and Founder of JuicyAds. “For example, I use a VPN every single day for work. I don’t use it for safety or privacy concerns, but because its just a tool I frequently use. I just as often forget to turn it off when doing the other hundred things I do throughout the day. There are lots of legitimate people behind proxies, and just as many non-legitimate. Now now the choice is yours to block them or purchase those clicks.”

The update has been in testing on the company’s new UX13 platform for some time, but improvements to code and blocking ranges have been made more recently prior to the official release.  Improvements and updates to blocked ranges is an ongoing and never-ending process.