VANCOUVER – Adult-friendly digital advertising network JuicyAds announced today the launch of Adsistant AutoBid, a new tool the company said makes it “easier for advertisers to become fierce competitors, without lifting a finger”
According to the announcement, the Adsistant AutoBid tool works automatically to move an advertiser’s bid up and down to maintain a specific bid position. JuicyAds said the tool is “most beneficial for CPC campaign advertisers who have a variety of banner images in their campaigns.”
“Unlike CPM bidding which is a direct fixed bid and placement, CPC campaigns on the platform optimize placement with an algorithm that takes both the advertiser’s bid and banner click-through ratio (CTR) into consideration,” JuicyAds explained in the announcement. “As an effect, lower clicking banners require higher bids to get the same rotation of high CTR banners.”
Included in the JuicyAds update is a Leaderboard “competitive view” showing top campaigns and their bids and effective rank based on the network’s algorithm. To activate the feature, advertisers need to select a target position and a maximum bid. The campaign’s bid will move up and down based on the target position, limited by the maximum bid.
JuicyAds said that advertisers not wanting to use the AutoBid feature “still receive valuable bidding information that can be used for placing manual bids.” Full details of an advertiser’s current position are provided, including their bid rank and position based on the algorithm. The interface includes a “Cheat Sheet” showing bids specifically recommended for an advertiser’s campaign based on the campaign’s current performance.
The company called the new bidding dashboard “a dramatic improvement and expansion from the basic recommended bids information previously available.”
“Advertisers perform better when they have good data and actionable information,” said Juicy Jay, JuicyAds CEO and Founder. “This feature not only makes bidding and positioning a campaign effortless, it also gives advertisers a level of transparency that is rare amongst advertising networks.”
The AutoBid tool is one of several automated tools announced by JuicyAds recently. This newest tool works similarly to the platform’s Rule Builder and SimpleCPA functionality, automated tools that are set once and then the Adsistant constantly monitors and optimizes advertiser campaigns.
For more information on Adsistant and other tools offered by the network, go to JuicyAds.com.
