LOS ANGELES – Jopen unveiled an assortment of new displays and consumer freebies at the 20th Anniversary Adult Novelty Manufacturers’ Expo. According to founder Susan Colvin, the collateral is meant to “enhance the retail experience.”
“Our goal with Jopen is to offer extended support for retailers,” Colvin said. “Retailers are our connection to the end consumer, and we must provide them with enough information and tools to enhance their efforts.”
ANME attendees were escorted around the Jopen booth and provided with a hands-on experience with every collection. Retail support tools were on display for specific category. For Vanity Vs, Callie and OPAL, the company offers a point-of-purchase display designed specifically to attract eyes and create an atmosphere of luxury. Special shelves and a variety of brochures, signage and product videos are among the sales enhancements available.
One of the most intriguing collateral items is a luxurious, branded shopping bag reminiscent of high-end department stores’ cosmetic and fragrances counters.
“When purchasing a Jopen product, you are making an investment in yourself,” said Jackie White, vice president of the company. “To assist in enriching that investment, we are offering a luxury shopping bag. The bag gives Jopen products that boost luxury shoppers crave.”
To take a closer look at Jopen, visit Jopen.com.
