YNOT – Twelve-year adult internet veteran John Desjardins has been named vice president and general manager of LFP Internet Group LLC. Desjardins will supervise all Hustler internet operations excluding e-commerce, which is maintained by the company’s retail division.
Desjardins previously served as director of internet operations at Evil Angel and director of online products for Danni.com. He also operated Adult Boost, a development company serving the online adult industry. Most recently, Desjardins founded and managed Industry Scripts, a consulting and software company that specialized in content management solutions.
“Having known John over the years and seeing his accomplishments, I view this as a great opportunity to grow our internet business to an even higher level than it is right now,” Hustler President Michael H. Klein said. “With the current marketplace, you need to be always exploring new avenues and ways to expand, and I am confident that John will be able to bring that mindset to our talented Internet team.”
Desjardins also expects to manage the release of several new products in the coming months, as well as advance business development opportunities and expand existing LFP relationships.
“Hustler is one of the world’s most iconic brands, and to be able to oversee the growth and development of their Internet properties is a challenge I look forward to,” Desjardins said.
