LOS ANGELES – Joe Pascolla, a six-year veteran of the adult pleasure products industry, has been named west coast merchandiser for Trigg Laboratories. The company manufactures Wet personal lubricants.

In the newly created position, Pascolla will educate retailers about Wet products and their uses, as well as help stores and employees increase revenues by creatively marketing the merchandise.

“I feel like I have been accepted into an amazing family with such wonderful people,” said Pascolla. “I love educating men, women and couples about our new and older tried-and-true products and their uses and know this is a wonderful opportunity to leverage my skills and knowledge of the industry. I am excited to be a part of such an amazing team and can’t wait to share all of our great Wet secrets.”

Pascolla is no newcomer to retail sales or merchandising. He began his career overseeing multiple adult stores in Chicago. At Lover’s Lane, where he served as a “floating manager,” he realized he enjoyed educating employees and consumers alike about a taboo topic. In 2015, Pascolla relocated to the western U.S. and continued managing adult stores.

As part of his new role at Trigg Labs, Pascolla will travel the western states, conducting training sessions for Wet staff in adult boutiques from Las Vegas to Houston.

“We are excited to have an industry veteran like Joe strengthen our commitment to the West Coast,” said Michael Trigg, founder and chief executive officer of Trigg Labs. “We are confident Joe’s knowledge and enthusiasm will help educate our customers about which products are right for them.”

All Wet products, including Wet® personal lubricants and Inttimo by Wet aromatherapy massage oils, are tested to ensure compliance with the FDA’s strict Medical Device Quality System Regulations and current Good Manufacturing Practices.