PITTSBURGH, Pa. – Point-of-view video specialist Jay Rock has joined forces with AdultEmpireCash to relaunch his membership site, JaysPOV.net, Rock and Adult Empire announced today. The site features “a full lineup of POV scenes, including exclusive weekly updates shot in 4K Ultra HD,” according to the announcement.

“We have had a great relationship with Jay for many years now,” said Adult Empire Vice President Colin Allerton. “His content is in high demand and he’s the consummate professional, so it was the natural progression of things to grow our business together.”

The site is designed to appeal to POV content fans, building on the well-known “Jay’s POV” series. Rock’s casts run the gamut from established stars to fresh new performers. Site members can also access JaysPOV.net site content on a dedicated Roku channel.

“I have always loved partnering with Adult Empire and have done some of my best work over the years with their support and guidance,” Rock said. “It is an honor to work with one of the best teams in the business. Working with Adult Empire gives me confidence that my project with have maximum exposure and impact.”

AdultEmpireCash Director of Affiliates Daniel Chura said he was “so excited when Colin approached me about collaborating with Jay Rock on his site, JaysPOV.net.”

“These are some of the best-shot and well-received POV scenes out there, and Jay just keeps stepping up his game,” Chura added. “We are super excited to have him on the AdultEmpireCash team.”

Rock joined the adult industry in 2009. Since 2010, he has made his name with a popular series of POV movies. Rock has collaborated with Adult Empire before, when he directed several movies and scenes for AE Films, starting with Scarlet Red in 2014.

Adult Empire Cash is the affiliate arm of Adult Empire. It operates membership sites and stores for some of the industry’s most popular stars and studios.

Visitors can tour Jay’s POV at JaysPOV.net. You can follow on Adult Empire on Twitter @adultempirecash. Affiliates can sign up to promote JaysPOV.net at AdultEmpireCash.com or by contacting info@adultempirecash.com.