TORONTO – Platinum Bucks has named James Cybert chief operations officer. Cybert formerly served 13 years as director of marketing and business development for HotMovies.com.

Cybert has been tasked with expanding the profile and reach of Adult Rental, a video-on-demand platform offering more than 75,000 movies.

“I can’t wait to grow Adult Rental into a leader in the video-on-demand market,” Cybert said. “AdultRental.com is a beautiful site. Adding my [search engine optimization] knowledge and other traffic-generating skills, I have confidence we will be a dominant player in the VOD space. Studios will be very happy with the improvements I have planned.”

He may be reached at his new [email=james@adultrental.com]email address[/email].

“I’ve known James Cybert for over a decade and have found him to be an intelligent and dedicated hard worker,” said Platinum Bucks owner Dave K. “Business discussions we have had over the years always told me that James knows his stuff and could be a vital driving force for my company. I am thrilled to have the opportunity for him to take over the reins of Platinum Bucks and Adult Rental, with complete control of the everyday aspect of the company. Big things are coming in the near future.”

Platinum Bucks represents more than 65 sites and pays $40 per sign-up.