PHOENIX – Intimate Organics, known for its earth- and body-friendly products, has rebranded as Intimate Earth. The line’s new, nature-inspired packaging reflects its commitment to natural ingredients.

“Our new name and look reflect our passion and dedication for creating products made with unique combinations of healthy, body-safe ingredients from the earth,” a spokesperson said. “There is so much beauty in the world, the design of our new packaging was inspired by all of the elements we see in nature; water, wood, metal, plants and earth.”

The collection features many of the same glides, arousal serums, massage oils and toy cleaners with which customers are familiar. All are paraben-, animal glycerin-, DEA-, menthol-, aluminum sulphate-, benzocaine/lidocaine- and aspartame-free. The flavor palette has been streamlined to feature only the brand’s three most popular plus Sweet Almond Massage Oil.

According to Joe Casella, president of Intimate Earth distributor Entrenue, the product and packaging updates poise the new Intimate Earth to be “a market leader and a perfect fit for stores catering to the sexual wellness market.”

“The Intimate Earth rebrand was done with impeccable taste,” Casella said. “The new packaging is gorgeous, and its simplified selection evokes a true spa-quality experience. We’ve had the pleasure of enjoying a longstanding relationship with this company, and we’re so pleased with what they’ve done.

“Intimate Organics was a strong seller for us, and we are confident that the new Intimate Earth will remain a popular name in the body-care category,” he added.