YNOT – Online dating is big business, and the business is getting bigger all the time. Setting a site apart in a well-defined, underserved niche is one way to make a mark, but unexplored niches are disappearing as quickly as ice in July.

Dating Factory and Click Pink Media partnered to lay claim to a market segment it’s surprising no one thought to focus on before: tattoo lovers. InkedDates.com ought to do well with fans of alt or goth adult content, latter-day rebels and mainstream types who simply appreciate body art and the people who wear it.

“We wanted to create an online community where tattooed men and women can come together to enjoy the ink,” said Click Pink’s Raja Roy-Choudhury. “We have accomplished that with the help of Dating Factory and their top-notch customer support. We were able to create the perfect environment for our InkedDates.com members.”

Tattooing as a form of self expression is far from a new concept. Body art has been admired, and in some cases revered, by a number of societies for thousands of years. Somewhere along the line, a negative stigma crept into the picture, but that is changing — and changing rapidly, thanks to celebrities and sports stars who very publicly embrace ink.

Roy-Choudhury said InkedDates hopes to bring together a community of tattoo lovers who understand that tattoos speak volumes about the person who bears them. As much as clothing, hairstyle or any other form of personal expression, personal ink can give the non-judgmental observer a glimpse into lives and hearts.

“InkedDates.com members can browse tattoo photos and tattooed members to find that special someone who will complement their lives,” she said, adding that Dating Factory’s platform made creating the site easy.

Since 2009, Dating Factory’s international platform has enabled 30,000 partners to create and maintain fully customized white-label sites in more than 58 thriving niches. The platform operates in 22 languages.

For more information about the system, visit DatingFactory.com.