SAN FRANCISCO – Industry veteran Sunny Rodgers has joined Diamond Products as the company’s category brand manager for the Jimmyjane products line. In her new position, Rodgers will use her 17 years of adult and mainstream experience to develop long-term programs and services to support Jimmyjane’s marketing and growth strategies.

“Jimmyjane has a terrific brand story, and I have always believed in their products,” she said. “I think there is a lot of opportunity to grow the brand and establish it as the leading premium manufacturer in the industry.

“I am ecstatic to be joining the Diamond Products family and look forward to working with our partners to build their businesses and have some fun in the process,” she added.

Prior to joining Diamond Products, Rodgers was marketing director for novelty manufacturer Doc Johnson. She also held executive-level positions at Topco, LFP and NS Novelties. In addition, she co-hosted a program on Playboy Radio.

“Sunny has a strong grasp on marketing within this category and a wonderful spirit that will be a great contribution to the team,” said Jimmyjane President Robert Rheaume. “She is dedicated, hardworking and extremely creative. Her ability to spot market trends and opportunities is going to take Jimmyjane to the next level in servicing our partners.”