TAMPA BAY, Fla. – A new video player installed by a large content licensor not only gives end-users a better experience, but also provides webmasters the potential for increasing revenues with in-video ads.

Webmaster Central’s new player uses Lightbox technology to allow content licensees to insert ads directly into the video screen in much the same way YouTube monetizes content.

“In-video ads are pretty essential these days,” founder and Chief Executive Officer AndyA said. “Let’s say you’re a large dating program and you add Webmaster Central content to increase conversion and retention rates. While your members are watching the videos, now they can also be shown ads promoting the latest profiles or opportunities to upgrade their own profiles. It’s a fantastic way to stay connected with your members and make more money in the process.”

The latest update is available to both new and existing clients at no extra cost.

“We constantly update our technology and add new features,” AndyA said. “When you’re a Webmaster Central client, it’s kind of like Christmas all year long. Some days you just wake up, crawl out of bed, turn on your computer and discover that the Webmaster Central elves have made your website even better again.”

Webmaster Central leases high-definition video content from every major adult entertainment niche, all optimized for viewing on every major platform, including smartphones, tablets and desktop screens. All content feeds can be seamlessly integrated into existing sites through an XML gateway or though the company’s white-label services.

The company also offers complete custom front ends.