YNOT – Larry Flynt’s Hustler empire just got larger. The company launched a new adult toy line during the International Lingerie Show in Las Vegas this week.Designed with the Hustler fan in mind, the Hustler Toy line debuted with 20 sexy, stylish, fun-to-use items in body friendly materials. According to Theresa Flynt, executive vice president of Hustler parent company LFP, the toys are meant appeal to men, women and couples who seek variety in their spicy lives.

“The Hustler brand has always represented a nonconformist, renegade attitude, and that’s what we set out to convey when creating this line,” Flynt said. “We’re creating necessary luxuries that allow users to be adventurous and feel sexually liberated. Hustler Novelties aims to bring sex toys into our daily lives.”

Distributors responded favorably to the product launch.

“We’re extremely excited about all the products in the new Hustler Toy line,” said East Coast News representative Brian Herbstman. “Hustler has always done things right, and it’s no surprise this toy line was well-thought-out. From the creative packaging to the branding message, we anticipate this line being a best-seller for ECN, because buyers will recognize the quality, innovative products. Hustler designers researched what customers want right now, and we’re confident the line will have an immediate effect on the adult toy market.”

Flynt said more toys are in development, and Hustler Novelties plans to release a new item once a month in 2010. Among a list of items soon to hit shelves are wearable vibes, strokers, bullets and couples toys.

Hustler Novelties will be available at HustlerHollywood.com and brick-and-mortar adult stores by the end of the month. Retailers may contact David Diamond via email or call (800) 421-2386 for more information.

HustlerHollywood.com’s affiliate program offers ways for webmasters to cash in on the toys, as well. The program pays 15-percent commission on all sales. For details, visit the website.