LOS ANGELES, Calif. – Hustler Hollywood and legendary modern burlesque performer Dita Von Teese announced today a new partnership in their worldwide launch of Von Teese’s new lingerie collection, “Von Follies by Dita Von Teese.”
The new Dita Von Teese line is now available exclusively at 56 of Hustler Hollywood’s 58 locations and on HustlerHollywood.com. According to the announcement, Von Follies features “seven new daring lingerie sets” created by Dita, who is credited with re-popularizing burlesque performances and calling attention to the craft around the world, earning her the moniker “Queen of Burlesque.”
For her new Von Follies range, Dita was inspired by her vintage lingerie collection. Designed to “embellish desire and create fantasy,” this lingerie offers “old-world glamor for the modern woman” through luxurious fabrics like luxe stretch satin, delicate eyelash lace, lurex sparkle, and playful details. Von Follies also celebrates feminine curves with an inclusive size range of S-2XL.
“The collection was designed to embellish desire and create fantasy, a playful collection of frivolities to entice and delight,” Dita said.
Von Teese said she first launched her lingerie line in 2012 to “share her passion for beautiful lingerie with her fans and others like-minded.” Von Follies is an extension of Dita Von Teese Lingerie, an erotic lingerie line with a message that “aims to encourage play.” Created by Dita Von Teese Lingerie, Von Follies “delivers pieces that will make you feel and look your sexiest within the bedroom and beyond.” With playful new colors, including emerald, vintage peach, and cameo pink, plus titillating designs that edge on the erotic, Hustler Hollywood said this line is “sure to entice and delight customers worldwide.”
For more information, visit HustlerHollywood.com and DitaVonTeeseLingerie.com, and follow the brands on Instagram @HUSTLERstores and @Ditavonteeselingerie.
