BEVERLY HILLS, CA – Larry Flynt Publications has teamed up with Giant Mobile Corporation to bring a variety of Hustler-themed content to the North American and Asian wireless markets. Through the agreement, Giant Mobile will use its relationships with various mobile technology companies to provide Hustler-themed ringtones, wallpapers, gambling and puzzle games, streaming video and more to users of wireless phones in the targeted markets.Hustler is coming off of a successful launch of similar content in the European market.

“Hustler Mobile is doing exceedingly well in Europe,” said Larry Flynt, owner of Larry Flynt Publications and the Hustler brand name. “I feel that wireless is the wave of the future, the crown jewel in the electronic distribution and delivery of content.”

According to Robert Barr, a Marketing Director for Giant Mobile Corporation, the Hustler brand is strong and in-demand.

“The Hustler brand has become a consumer icon, encompassing not just print publishing, but everything from lingerie and apparel to high rolling casinos and retail stores. Hustler is a now a lifestyle — a lifestyle for today’s mobile generation who demand extreme, in-your-face entertainment. They are a first rate organization and we look forward to great success in North America and Asia,” said Barr. “We are also excited to be involved in launching services to the booming North American download market.”

Market research firm Frost and Sullivan recently estimated that products designed to personalize the mobile phone experience should reach $1 billion in sales as early as 2006.