LONDON – UK-based lubricant and community rave brand HOWL has announced the launch of its new Ambassador Program, which the company described as a “bold step forward in giving back to the loyal community that helped shape its success.”

HOWL is a sexual wellness brand that aims to “revolutionize intimacy through innovative sex tech products.” The company leverages “the power of experiential events and a viral media channel to dismantle shame and champion pleasure.” The company sells lube and accessories and hosts LGBTQ+ friendly parties.

HOWL said the new Ambassador Program is designed to “empower sex workers, educators, creators, and advocates” by enabling them to earn commission by promoting HOWL products through unique referral links.

“More than just an affiliate model, the HOWL Ambassador Program is a celebration of the industry that champions sex-positivity, inclusivity and allows working-class people to experience financial empowerment,” the company said in announcing the new program’s launch.

““We’ve always been committed to giving back to the people who make this industry what it is: vibrant, sexy, bold, and unapologetically real,” said HOWL founder Samuel Douek. “Our community has supported us from day one, and this is our way of saying: we see you, we value you, and we want you to succeed with us.”

According to the announcement, the HOWL Ambassador Program is “open to sex workers, influencers, educators, porn stars, and everyday supporters who want to share the brand with their audience while earning an income.”

“Unlike many traditional programs, HOWL offers industry-leading commission rates, ensuring ambassadors are genuinely rewarded for their impact,” the company said, adding that the new program is “a reflection of HOWL’s core mission: to create a business model that works for the people, not just profits.”

“The Ambassador Program represents HOWL’s latest effort in a series of community-first initiatives,” the company said, noting that earlier this year HOWL also “launched a fundraising campaign where the community could invest in the brand to rewrite the narrative around investment.”

For more information and to join the HOWL Ambassador Program, click here.