Innovative se toy company Hot Octopuss has tapped Julia Margo its new Chief Operating Officer, reinforcing its commitment to breaking barriers and creating sex toys that are both inclusive and promote wellness with pleasure. At this time, Margo will come on board to support the company as it launches a new range of innovative products, significantly broadening its portfolio to cater to the next generation of sex toy users.

Margo co-founded the premium British company in 2011 with Adam Lewis, but has since been working in an advisory role.  As COO, Margo will direct Hot Octopuss’ marketing department and lead its public relations team. Her expertise stems from roles in top U.K. organizations including the think tank Demos, the consumer group Which? and the medical research charity Genesis Research Trust.

Also a published author on social change, wellbeing and consumer issues, Margo will bring invaluable insight to Hot Octopuss as the company grows its global customer base and focuses efforts on lesser-served markets in the sex toy industry, including disabled and older consumers, with a range of inclusive products that stimulate pleasure and transcend pre-existing stigmas.

“I’m so excited to have my partner in crime fully on board,” Adam Lewis, Hot Octopuss’ Co-Founder, said. “Hot Octopuss has always been committed to pushing the boundaries of the sex toy industry through our award-winning products and our loud and proud marketing efforts. I have no doubt that Julia will be a powerful force in taking us to the next level.”

Hot Octopuss remains committed to promoting the health benefits of masturbation and orgasms. Studies have shown that regular sexual activity can increase lifespan, lower risk of heart disease and release endorphins and oxytocin, which act as natural pain relievers, maximize restful sleep and reduce stress. With the national and international focus on wellness on the rise, it’s an opportune moment for the sex toy industry to enter the conversation, providing natural solutions to consumers who are looking to improve their health and wellbeing.

“It has never been a better time to turn my full focus to Hot Octopuss, as we set our sights on another year of growth,” Margo said.

“We’re seeing a convergence within the wellness industry and the sex toy market which, in my opinion, has been a long time coming. Bringing my expertise from the health sector to the table, I am looking forward to working side-by-side with Adam as we bring new products to market, with innovative pleasure and inclusive technology at the forefront of our efforts,” she added.