YNOT – Gay adult companies Hot House Entertainment and Next Door Entertainment have formed a partnership to upgrade and re-launch Hot House’s online presences by summer 2011. As part of the strategy, Hot House’s flagship website, HotHouse.com, will be mounted on a new infrastructure and receive a facelift that includes a brand-new user interface. The Club Inferno Dungeon, formerly a sub-domain of HotHouse.com, will receive its own URL at ClubInfernoDungeon.com. Both sites will be integrated with the Next Door Buddy Profits affiliate program.
“This strategic partnership establishes a new digital marketing strategy for Hot House, allowing us to continue producing original content while Next Door provides the membership site technology, online marketing and affiliate program management,” said Hot House founder and President Steven Scarborough.
According to a joint statement released during the Phoenix Forum, taking place this week in Tempe, Ariz., current Hot House Cash affiliates will be migrated to Buddy Profits over the next few months. In the meantime, Buddy Profits will manage monthly affiliate payments on behalf of Hot House Cash. Affiliates will notice a change in the source of their payments, but need take no action at this time. Details will be communicated directly to Hot House Cash affiliates as the migration progresses, spokesmen for the programs said.
“I am very proud to be working with Hot House Entertainment on this project, and we are all very pleased to be moving forward to launch these new sites,” Next Door President Stephan Sirard said. “The cooperation between companies like COLT Studio Group, Elite Male, Next Door Entertainment, Falcon Studios and Hot House Entertainment enables everyone to grow their online businesses in a more efficient and profitable way.
“The anticipation is starting to build as we are already getting great feedback from our affiliate community in advance of the new site launches,” he added.
For more information about Hot House, call (415) 437-9500 or [email=brent@hothouse.com]email[/email] Vice President and Creative Director Brent Smith. For more about Next Door, call (707) 586-2692 or [email=ssirard@fcfagency.com]email[/email] Sirard.
