Sex-positive PR and marketing firm Hodder Media Inc. is celebrating 10 years of business working in the wellness, lingerie and pleasure product industries with a sex-positive spin. Founded by industry veteran Anne Hodder-Shipp, Hodder Media Inc. offers PR, marketing, copywriting, and social media services with a common goal: developing brand reputation through compelling, creative messaging and media placement.
“Sex toys, CBD, lingerie, alternative wellness – we love doing the important work that traditional PR firms won’t touch,” Hodder-Shipp said. “Our team has a unique understanding of these products and services in part because of our adult industry roots and sex education training. From identifying unique usage features to creating inclusive and sex-positive marketing campaigns, we combine our talent for mainstream marketing and expertise in human sexuality to give companies a valuable advantage in this saturated market.”
Hodder-Shipp founded Hodder Media Inc. in 2009 after working as a journalist at adult trade magazine XBIZ, where she honed an expertise in sex toy design, marketing and promotion. After five years of consistent growth, she received her first sex education certification training from the prestigious San Francisco Sex Information program and began incorporating sexual health information into PR campaigns to give clients a competitive edge.
“Having a certified sexuality educator on their team gives my clients the upper hand when developing new products or PR campaigns and provides a valuable source of information and advice,” Hodder-Shipp said. “Consumers are more vocal and aware than ever regarding the products going in, on, and around their bodies and they want to spend money with companies they feel they can rely on. I help make it easy for companies to establish and earn this trust through their public messaging, customer service, and social media outreach.”
Hodder Media Inc. also provides companies with staff trainings to equip employees with sex-positive tools and information to use on the sales floor. This foundational understanding enables staff to make better product recommendations, appropriately and accurately respond to consumers’ questions, and gain confidence when discussing common sex-related topics, including safe sex, sexual health, gender and consent.
To learn more about Hodder Media Inc. and its services, please visit Hodder Media or contact Hodder-Shipp directly at anne@annehodder.com.
