LOS ANGELES, Calif. – Leading adult entertainment studio Grooby has announced the launch of the brand’s second trans-focused virtual reality site, TransVR.com.

“We were the first trans company to invest in VR back in 2017, and although it’s been a slow burn we’re still going strong and GroobyVR features over 330 scenes, updating weekly with a new star scene,” said Grooby CEO Steven Grooby. “The technology has improved greatly, and we wanted to create a new VR website that filled in the gaps we thought missing on GroobyVR which mostly features the biggest names in trans porn in fairly accessible scenes.”

In the announcement, the studio described TransVR.com as “the first-of-its-kind virtual reality platform designed exclusively for the trans adult content market.”

“As the demand for immersive experiences continues to rise, Grooby recognized the need to create an inclusive space for trans models and enthusiasts to explore their desires with unprecedented realism,” the company added in the announcement.

“TransVR.com lets us stretch our legs a little, and work with a lot more models and types of trans girls that feature across the Grooby network, and also experiment a little more with fetishes, niche scenes and we’re open to accepting suggestions on future scenes,” Grooby said. “Radius Dark, Moe Scoville, and Nikki Sequoia are going to be the main producers for this, but we’re hoping to encourage Frank to get some of his foot fetish scenes from Thailand and we may be bringing content from the UK soon also.”

For more information about Grooby, go to Grooby.com and follow the brand on Twitter @groobydotcom. For information on promoting the company’s sites as an affiliate, go to GroobyBucks.com.