YNOT – Grooby Productions has launched the second in what is expected to be a series of websites in the dot-xxx domain space. The studio, which specializes in transsexual adult content, was among the first and most visible participants in ICM Registry’s Founders Program, signing a domain-ownership deal an ICM spokesman valued at six figures.

The latest entry in Grooby’s dot-xxx stable is Ladyboy.xxx, a T-girl site offering solo and hardcore content featuring Asian transsexual material from new producers.

Grooby’s first dot-xxx site, Shemale.xxx, launched in October 2011. Both websites are part of the Groobybucks affiliate program, which pays a 50-percent recurring revenue share on all membership sales.

“Ladyboy.xxx has been concepted since last year,” said Chief Executive Officer Steven Grooby. “We wanted to use brand-new producers so we didn’t dilute the look of our other ladyboy sites and [so we could] present the highest quality ladyboy solo and hardcore content at a fraction of the price of similar sites within this niche. We’re trying to offer better value for money without compromising on the product and still manage five updates a week.

“The initial sales and feedback seem to confirm this is a good strategy,” he added. “I’m excited to see the coming months’ sales figures.”

Grooby said Ladyboy.xxx offers 100-percent exclusive content, all in high-definition. The site allows users to create their own profiles, network with other members, rate and comment on models, and bookmark favorite models and scenes for later. The site is mobile friendly, allowing users to stream videos on smartphones.

Grooby Productions owns more than 20 membership sites and produces full-length hardcore DVDs. In addition, it offers independent models the opportunity to create and operate their own websites as part of the Grooby Network.