PARIS – Common sense — not to mention marketing research — indicates most people respond best to offers and information in their native language. As it turns out, companies that deal with internet traffic from all over can verify the “local language” phenomenon simply by perusing their server stats. The data residing on mobile affiliate program Affil4You’s servers, for example, indicate that not only language but also cultural insight can play big roles in converting shoppers into buyers.
Most recently, Affil4You has taken aim at two so-called emerging markets its server logs indicated deserve attention: countries where the native language is Russian, and countries where consumers speak Portuguese.
“It seems to me that calling these places ‘emerging markets’ isn’t really accurate for modern mobile offers,” said Managing Director Joey Gabra. “These are markets that have now fully emerged and are ripe for monetization.”
In fact, Gabra added, the markets are so ripe the Affil4You team put together not only specialized websites but also customer-support staffs to serve each demographic. Both the sites and the post-sale support speak to consumers in Russian or Portuguese and ensure cultural nuances are respected.
“We already work with some terrific people from Brazil, Portugal, Russia and Eastern Europe,” Gabra said. “Providing our platform in their preferred language will make the business we already do even broader and should also enhance our ability to bring in a larger untapped pool of affiliate marketers, as well.
“At the end of the day, it’s a pretty obvious line of thinking,” he added. “People buy things from those they know and trust. A common language eliminates an important marketing barrier for local webmasters seeking to obtain traffic or monetize it effectively, and our decision to also remove any language barrier from the Affil4You program for our Portuguese- and Russian-speaking webmasters is something I’m confident will have a similar impact on a [business-to-business] level.”
Affil4You serves more than 80 countries globally, offering mobile websites in a variety of languages and currencies. The company can tailor solutions and mobile websites to suit almost any need, even providing customized applications for distributing original content.
For more information, visit Affil4You.com.
