YNOT – American gay adult studio D&E Productions and London-based gay affiliate program zBUCKz have entered another collaboration: a re-tooling of gay escort site GayRentBoys.com to meet the desires of consumers seeking “gay-for-pay” content.
Henceforth to be called StraightRentBoys.com, the site will continue to offer its classic content in the members archives, but new material will focus on young straight hustlers who will do anything for a buck.
“StraightRentBoys.com is a continuation of GayRentBoys.com, a website we’ve been doing with D&E Productions for over a year now,” zBUCKz Company Director Danny Z explained. “During our filming for GayRentBoys, we found that by far the most popular and best selling videos on the site were those that featured straight escorts. That’s the reason we decided to change the focus of the site, and the reaction from members has been astoundingly positive.”
The site features exclusive content filmed by director David Adamson, who also shoots material for another recent zBUCKz and D&E joint venture, BackroomFuckers.com. Adamson said StraightRentBoys’ focus on straight male escorts goes a long way toward demystifying the gay-for-pay phenomenon.
“This site is for anyone that has ever had the fantasy of hiring a hot straight stud and seducing them into gay sex,” Adamson said. “The site features an insider’s look at these guys’ lives. We show full interviews, behind-the-scenes shots of where they pull trade, and a look into their private lives. Surfers get to know these hot straight guys, learn their stories of how they became escorts and can really connect.”
The current GayRentBoys tour will continue to exist for affiliates who have found success promoting it; however Danny Z said he hopes every affiliate will consider adding the StraightRentBoys tour in addition to or instead of the previous promotional material. Sales results were impressive during a month-long beta test, he added.
“We are now seeing conversions at right around 1:120,” zBUCKz Business Development Manager Lloyd Cox said. “In my many years in the porn industry, I’ve never seen a site generate so much interest and excitement with surfers as fast as this one has, which I think is a great sign.”
In addition to original video, StraightRentBoys.com also provides members with access to nine bonus sites, a members-only forum and dozens of outside video feeds.
“We are making this a feature-rich site that is very community oriented and with a never ending amount of content in hopes of earning customers’ hard-earned dollars,” zBUCKz Vice President Nemo said. “We’ve been getting messages from members telling us they love the changes.”
zBUCKz affiliates earn 60-percent revshare or $30 per sign-up. Every Friday in May, the program will pay affiliates 100-percent revshare or $40 per sign-up on all StraightRentBoys sales.
