AALBORG, Denmark / WASSERBILLIG, Luxembourg – The launch of a new study, “The Future of Sexual Wellness 2026,” has been announced as a joint initiative by Zandora in conjunction with Orion, pjur, Lovehoney, Little Leaf Agency and Modality. According to the announcement, the aim of the international study is to “gain a realistic and comprehensive understanding of how people experience, perceive and shape sexual wellness in their everyday lives.”
The announcement explained that the survey is “deliberately open to the public, regardless of prior experience with sexual wellness products.”
“In around ten minutes, participants can share their personal perspectives and actively contribute to the further development of the industry,” the announcement explained.” The study focuses on key questions relating to purchasing behavior, individual needs, and existing barriers to accessing sexual wellness products.” At the same time, the study seeks to “explore what expectations consumers have of a modern, inclusive and stigma-free future of sexual wellness as an integral part of overall wellbeing.”
“This initiative responds to an industry that is currently undergoing significant change,” the announcement stated. “While sexual wellness is gaining increasing visibility, there is still a lack of well-grounded insights into the real experiences and expectations of consumers.”
The brands behind the study added that the Future of Sexual Wellness study “addresses precisely this gap, with the ambition to amplify authentic consumer voices and translate these insights into tangible impulses for product innovation, communication strategies and industry practices.”
“As an industry, we have a responsibility to advance sexual wellness in an evidence-based way,” said Jennifer Parry, Brand Director at pjur. “This study establishes a robust data foundation to better understand consumers and to shape innovation in line with real needs. Driving this forward together with strong partners underscores the relevance of this topic for the entire industry.”
To provide an additional incentive to respond to the survey, participants may voluntarily enter a prize draw. According to the announcement, “four Sexual Wellness packages with a combined value of more than €1,800 will be awarded” to random selected respondents.
