HUNTINGTON BEACH, Calif. – XR Brands has released a new lubricant collection co-branded with tube site Pornhub. The first of its kind, the deal unites XR Brands’ design innovation with Pornhub’s mainstream marketing skill.
Retailers are taking a first look at the line during the eroFame show taking place Oct. 5-7 in Hanover, Germany.
The Pornhub collection will launch with four premium U.S.-made lubricant varieties, each made for a particular kind of pleasure: Luvrub glycerin-free and paraben-free water-based lube, Premiumrub water/silicone hybrid for enhanced anal pleasure, Hotrub warming lube, and Pornrub glycerin-free and paraben-free water-based masturbation gel. Each product included in the line has been designed with Pornhub’s trademark style and vast viewer demographic in mind, and all are manufactured with the dependable quality for which XR Brands is known.
“Pornhub is one of the most recognizable names in adult content, and we are proud to officially make this lubricant line available for order,” XR Brands Director of Sales and Marketing Rebecca Weinberg said. “It was only natural that the brand would expand into tangible products, and we worked together to create varieties that cater to intimate acts that require the best lubricant formulations. It’s an honor to partner with the like-minded team of Pornhub professionals, and we look forward to giving our customers a first look at eroFame.”
The product line’s release will be supported by mainstream marketing displaying Pornhub’s signature sense of humor and designed to capture attention and garner headlines while creating fun, share-worthy content that gets fans in the mood to shop. A party featuring the world’s biggest lube slide was shot to commemorate the launch and may be viewed at PornHubLube.com.
“Whether solo or with a partner, lubricant is an essential part of satisfying sex, and we are so excited to team with Pornhub and enhance the experience for their more than 100 million daily users,” said XR Brands International Sales Manager Valentino Tolman. “This is the first crossover of its kind and sets a new standard for how product manufacturing and content delivery can be combined for maximum impact. It was an honor to orchestrate this collaboration, and the team and I can’t wait to showcase the final results.”
According to Pornhub Vice President of Marketing Corey Price, “Our collaboration with XR Brands is a big but rational move for us. At Pornhub, we’re all about the user experience. Until now, we’ve been laser-focused on delivering that through best-in-class content. Now, with the help of XR Brands, we will be able to further enhance that experience through product by bridging the online and at-home Pornhub experience.
“Our initial launch will focus on lube, and we are confident it will run smooth[ly],” he continued. “For fans sick of using lotions, we’ve got the potions, and the Pornhub team is greased up about the launch. We hope our fans will be, too.”
