CAMPBELL, Calif. – FriendFinder Networks has appointed Maegan Ladeau business development manager. The company created the new position to drive growth in its dating and cams divisions.

Ladeau arrived with a decade-long history including senior account manager and business development manager for companies including Google Inc. and Randstad Int’l.

“Working in an entirely new industry presents a number of challenges, and I perform best when I’m challenged,” she said. “I look forward to meeting new faces and getting to establish long-lasting partnerships that have a real impact on the success of FriendFinder Networks.”

FFN has maintained a vigorous affiliate-marketing presence for more than 15 years. Ladeau said she’s eager to spearhead growth of the company’s already solid foundation. Her tasks include identifying industry sectors in which to build new business relationships in addition to developing and executing go-to-market strategies. For starters, she plans to develop mobile initiatives.

“I look forward to identifying new ways in which to integrate our brand into the mobile space,” she said. “The world is going mobile, and the best way to gain mainstream traction is by going mobile as well. As our users go, so shall we.”

Ladeau may be emailed at affiliates@medley.com.