MÁLAGA, Spain – A new tool designed especially for the online adult industry allows webmasters to create their own adult-content-specific search engines. According to the developers, MySearchTRAFFIC will help webmasters, advertisers and affiliate programs increase targeted traffic and revenues — and the product is entirely free to use.

“Adult webmasters struggle every day to get well positioned in the search engines with relevant keywords,” said Ignacio Espada Susino, a spokesman for development firm EVM. “They know how visitors come to their site, but with MySearchTRAFFIC they will be able also to see why their visitors leave, what content they were looking for and if their website is offering what visitors are searching for.”

EVM sought input from affiliate webmasters and affiliate program owners while creating MySearchTRAFFIC, Susino said. He called the product “a very powerful partner to rediscover the adult market from all perspectives.”

“Everybody benefits,” he noted. “Users have access to better quality results on their searches and instant access to the content they are really looking for. This means a better web experience. Webmasters can see what their visitors are searching for on their websites and consider what content is better to satisfy their audience. Plus, [a customized search engine] is a great opportunity to increase the conversion of their traffic.

In addition, “advertisers have the opportunity to promote their products and services by text ads directly related to the content that is searched for, and therefore results in a much better [return on investment],” Susino continued. “Advertisers are investing a lot of money in massive traffic deals, but with the advertising tool of MySearchTRAFFIC they only pay for the clicks of visitors that are already filtered by the search engine regarding their true interest. This means they invest only in potential buyers and attracted visitors.”

According to Susino, built-in anti-fraud, traffic analysis and budget-control tools enable webmasters, advertisers and affiliate programs to analyze data down to the pinpoint level.

“MySearchTRAFFIC is a revolutionary service for all the players in the online adult industry,” Susino said. “It is easy to implement, it is an aid to analyze data and explore trends, it is a help to discover and try new affiliate programs and it provides innovative and resourceful tools that make it easy to follow and maintain evolution in the market.

“Search is powerful, essential and lucrative,” he added. “MySearchTRAFFIC proves how much value can be created when you let people easily find what they are looking for.”

For more information, visit MySearchTRAFFIC.com or email Susino.