Prague — Czech startup Fominent recently launched BehindCash.com, the company’s pioneer affiliate program. This launch happened shortly after the company launched their first membership paysite, BehindFriends.com.

BehindFriends is a gay studio based in Prague that features Europe’s hottest performers along with up-and-coming talent from the Czech Republic, Slovakia and other nearby countries. The site puts models in various fantasy scenes developed by the BehindFriends creative team, or based on ideas culled directly from members.

The company enters the industry optimistic and with a clear vision of what it wants to achieve.

Fominent’s Managing Director Roman Fomin stated, “Consumers and affiliates are at the center of our business, and we aim to deliver outstanding market-worthy content to users and webmasters in order to develop lifelong relationships with both key stakeholders.”

Future development plans include the acquisition of pay sites in profitable gay niches, along with expanding incentive offers to webmasters.

“We are just getting started,” Fomin said. “We are looking at a few other initiatives in the future in keeping with our goal to continuously refine our offers.”

Fominent is seeking new affiliates for BehindCash. Contact Fominent’s Affiliate Manager Matthew Vonegidy at matthew.v@behindcash.com with any questions.