YNOT – Curacao-based affiliate program FMSCash has added new tools for affiliates, end users and performers, comprising an upgrade the company refers to as “FMSCash version 2.0.” The additions precede a planned expansion of the affiliate program into solo sites focusing on some of the most popular performers on the company’s current niche-based pay sites.

“We are pretty excited with FMSCash version 2.0, because besides our unique social-powered adult webcam sites we now can offer exclusive pay sites from our webcam performers and other niche-related content,” a spokesperson said. “Through the Toolkit page [in the affiliate backend], affiliate webmasters can see all our tools live in action.

“After the launch of DirectChat.TV in April 2010, we experienced interesting traffic trends where the integration of social media features contributed in retaining members and an increasing spending pattern,” he continued. “[During] the last three months, we improved and expanded all the social media features for both our members and webcam performers [in order] to offer a true social experience. For our member community, we developed unique browser toolbar extensions for Google Chrome and Mozilla Firefox so members can see what’s happening online without [being] logged in.”

In addition, the company added an interface that allows affiliates to monitor traffic generation and conversions in real-time.

FMSCash plans to launch a series of new pay sites “soon.” Although the company’s current payout structure includes $50 per sign-up or 25-percent recurring revenue share, the new sites will offer a 50-percent recurring revshare option, the spokesman said. Additional future upgrades include hanging websites on an HTML5 framework in order to ease accessibility on iPads, iPhones and Android mobile devices.