WESTLAKE VILLAGE, Calif. – Live-cam platform Flirt4Free has developed a new way for both customers and models to benefit from pleasure.

The Flirt Rewards Loyalty Program incentivizes and rewards user engagement, allowing users to earn points as they participate in activities on the website. In turn, points unlock special perks and bonuses that may be exchanged for virtual gifts, model boosts and more.

“Flirt Rewards is the latest in a long history of customer engagement and gamification efforts,” said Executive Vice President Brad Estes. “Customers have responded extremely positively to the new ways to earn points, the missions and the ability to show off their level in the chat room. We spent over a year researching, planning and developing these features, and we are extremely excited to bring innovation to the cam marketplace which benefits our performers, affiliates and customers.”

The rewards and incentives are pulled from a mix of ideas that include special discount promotional codes, premium video access passes and multiple screen name options. Estes said an upsurge in user engagement since the program’s launch indicates Flirt Rewards has been extremely well received. Performers benefit when customers use their reward points to send a “power boost,” which helps the performer rank higher on the site.

“Adding these dimensions to the Flirt Rewards program encourages a fun interactive community experience to the site, along with greater benefits to users and performers,” Estes said.

Performers and studios may apply to with the Flirt4Free network at Webcam4Money.com. Affiliates may apply at Affiliates.Flirt4Free.com.

Follow the company on Twitter @Flirt4Free.