NEW YORK – Fleshbot has partnered with Pink Visual to give the site a new look, smoother functionality and a more user-friendly interface.

“We’re looking to take Fleshbot to the next level, and working with Pink Visual’s developers and designers was a great way to get there,” said Fleshbot Editor and Publisher Lux Alptraum. “We’ve already built a large and loyal audience for the site, and this overhaul is going to make the experience of being a Fleshbot reader all the more enjoyable.”

Work on the new version of the site began several weeks ago, and while much of the redesign’s focus is on front-end aesthetics and navigation, Pink Visual also has migrated the backend to a state-of-the-art, high-availability server cluster designed to improve response and performance.

“Speed and stability are hugely important to us,” Alptraum said. “Those are key elements of providing a good advertising platform. Fleshbot utilizes an ad-supported revenue model, so beefing up the backend is a crucial aspect of this redesign.”

From Pink Visual’s perspective, the challenge was “to improve on Fleshbot’s skin without doing damage to its bones,” PV Vice President Kristin Wynters noted.

“Fleshbot already has a great thing going, generating over 8 million pageviews a month with its engaging and entertaining posts,” Wynters said. “This is a very different project than building out a whole new property or redesigning a site that doesn’t have a large audience. We’re taking on the task of improving upon a site that is very well established, with a dedicated fan base that is used to a high level of quality.”

Wynters said the Fleshbot deal, which sprang from PV’s collaboration with lesbian porn auteur Jincey Lumpkin, is part of a new focus for Pink Visual: providing business-to-business services.

“Our current B2B efforts grew out of our TopBucks Services wing and our initial experience in building mobile sites and white-labels,” Wynters said. “The Jincey Lumpkin project was far more ambitious than creating a white-label. This was a full site build-out, including an entirely new mobile version.”

A preview of Fleshbot’s new design may be viewed here.