BURBANK, Calif. – A new website devoted to transsexual erotica is the first pay site launched in the new .porn domain space, according to the site’s owner.

Shemale.porn offers hand-picked, 100-percent full length, hardcore scenes, according Steven Grooby, owner of the network of which the site is a part. Built on an ElevatedX back end and optimized for viewing on all platforms, the destination provides multiple billing solutions for consumers worldwide.

“We’ve had such a great success with the .xxx domain name and the Grooby brand with Shemale.xxx and Ladyboy.xxx, so there was never a doubt that we’d want to continue on the .porn domains,” Grooby said. “There isn’t a better domain name than Shemale.porn to describe exactly what is on this site, and we’re excited to be the first full site to launch on the .porn extension.

“Shemale.xxx was one of the first .xxx websites, and we’re looking to continue that tradition with our new site,” he added.

Steve Winyard, director for .porn, .xxx and .adult domain extensions overseer ICM Registry, said the Grooby Network has been an early adopted in all three spaces.

“The team at Grooby have done such a sterling job with Shemale.xxx, it came as no surprise when they approached us to acquire Shemale.porn and create another site,” he said. “This will be the first major .porn site launched in the world, and we wish Steven and his team the best of luck with what I am sure will be an international hit.

“Shemale.porn was acquired along with several other new site names as part of this high value deal,” Winyard continued. “The Grooby team is being very innovative with how they want to use our new adult extensions, and we are delighted by it all.”

The new website is promotable via GroobyBucks, which pays a 50-percent recurring revenue share.