CAMPBELL, Calif. – Paul Hoang has joined FriendFinder Networks as business development manager. Hoang brought more than four years of experience in performance marketing to his new position, where he will concentrate on driving revenue in the casual and adult-dating verticals.
“I am enthusiastic about joining the FriendFinder team and confident I will make a great contribution to the company,” Hoang said.
Hoang started his career in the performance marketing space as an executive at an email marketing company. From there, he transitioned to mobile marketing with AddsPRO, where he was responsible for managing the Asia Pacific region’s mobile content and sweepstake subscription offers.
“We are happy to welcome Paul to FriendFinder Networks and look forward to seeing him flourish,” said Kristell Perez, director of affiliate marketing. “We have several initiatives ahead for the remainder of 2016 and through 2017 that will benefit greatly from his expertise. We are glad to have him on board.”
FriendFinder Networks caused significant media buzz late last year when the company called out the dating industry as a whole on its use of “bots” to pad member figures. FFN challenged other companies to scrub their membership rolls to boost the integrity of their membership bases. FFN has always claimed to have only actual people in its database.
FriendFinder “is showing consistent growth across all dating niches and global markets,” Perez said. “We are confident that with the insights and experience Paul brings to the table, there are plenty of opportunities for the company and its affiliates and partners on the horizon.”
More information about the company’s affiliate programs is available at Cash.FFN.com.
