WESTLAKE VILLAGE, Calif. – Folks do all sorts of things in the name of romance on Valentine’s Day. Few, however, go to the extent of gifting the object(s) of their desire with $50,000.

Enter Flirt4Free, which plans to present more than $50,000 in cash and credits to models and their fans during the live-cam platform’s annual Valentine’s Day celebration.

The five-day event begins at noon EST Friday, Feb. 10. Valentine’s Day-themed contests, animations, prize giveaways and more will run continuously until the celebration ends at midnight on Feb. 14.

“We know there are many special friendships made online, and our network loves a holiday that celebrates these connections on Flirt4Free,” said Director of Product Jamie Rodriguez. “With our candy hearts, digital valentines and holiday-themed features, it’s easy for anyone on the network to get in the spirit.”

The main event, the Candy Heart Contest, will make 20 models anywhere from $50 to $1,000 richer, depending on the amount of digital candy given them by their adoring fans.

The company will give prizes to customers during the Valentine Hearts Contest. The two customers who receive the most digital Valentine Hearts from the highest number of unique performers will win $500 in credits. Flirt4Free’s Valentine’s Day celebration is one of the only contests where customers can get in on the prizes.

In the spirit of the occasion, Flirt4Free models will decorate their rooms and host Valentine’s Day-themed shows designed to attract fans looking for a virtual date.

According to Rodriguez, the company’s statistics indicate the annual Valentine’s Day celebration brings millions of users to the site, making it “the perfect time for models and affiliates to come online and celebrate the holidays with Flirt4Free.”

“Our models and customers look forward to our Valentine’s week every year,” Rodriguez said. “The models love to take things to the next level with their scheduled shows, romantic decorations and online dates. It truly is a celebration of these special online connections.”

For more information about Flirt4Free’s Valentine’s Day celebration and the additional rules and regulations behind the Candy Heart Contest and the Valentine Hearts Contest, click here.

Affiliates interested in promoting the Flirt4Free network may apply here. Performers or studios interested in broadcasting on the Flirt4Free network may apply here.