YNOT – “Flash marketing,” or the practice of offering coupons and other value-added offers daily via email or text message, is a burgeoning industry in the mainstream. Primarily aimed at young, tech-savvy female consumers, the sector was pioneered by Groupon in April 2008 and since has become a popular way for brick-and-mortar businesses to promote their products and services in a way that costs them nothing until a consumer takes advantage of the proffered deal.
Phoenix-based Exotic Deals LLC, which launched its website in October, has expanded the idea to the adult entertainment industry, offering a new “deal of the day” once every 69 hours. The goal is to market a single company to an opt-in audience, providing legal, safe deals specific to the audience’s adult-oriented desires.
“A new discounted product/service will be featured in a specific city for far less than you can purchase [the same thing] anywhere else,” according to the company’s promotional literature.
“With many businesses in the flash-marketing industry all selling the same thing like restaurant coupons, haircuts, or oil changes, we wanted to do something different,” said Exotic Deals President and Chief Executive Officer Todd Sriro. “Groupon, the leader and innovator in this industry, clearly has a stronghold, and it is a great business model. However, the daily deal industry is lacking specific niche groups.”
Like Groupon, Exotic Deals charges advertisers no up-front fees. Instead, the company profits only when consumers take advantage of an advertiser’s offer.
“Economic times have changed the way people shop, and businesses needed a new way to find consumers,” Sriro said. “Our 69-hour deals are going to make [consumers] want to try new and exciting things that [they] may not have been exposed to, like a pole-dancing class or even a romantic vacation.
“We want [people] to enhance [their] sexuality through quality products and experiences,” he added.
For more information, visit ExoticDeals.com.
