YNOT – Novelty manufacturer Evolved Novelties is going more pink than usual in October and encouraging retailers and consumers to join it in taking a stand against the disease. The company launched a “Go Pink” campaign to benefit breast cancer research and promote awareness.

Evolved joined forces with retail chains to donate a portion of the proceeds from every October sale to the Save the Ta-Tas Foundation, which has been “having fun raising funds since 2004.” Every person who “shops Evolved” at participating retailers will make a contribution to the organization.

“It’s a win-win situation to pair a great cause that women wholeheartedly support with a great line of female-specific products,” said Evolved Marketing Director Marcus West. “We’re just thrilled to be doing our part in the fight against breast cancer.”

According to West, the campaign includes a number of retail promotions, an eBay auction, promotional giveaways and cause-related event sponsorships.

For more about Evolved Novelties, visit EvolvedNovelties.com.