LISBON – Calling it the first tool of its kind for the online adult entertainment industry, EroAdvertising has launched a new supply-side platform (also called a “sales-side platform” or “SSP”) management tool designed to be “easy to set up and hard to beat in performance,” the company said in a statement announcing the introduction of its newest feature.

“Through our codes, we guarantee you the best option for all your traffic monetization needs,” the company said in its launch statement. “We deliver the best performance possible by selling your traffic to the advertisers who pay more, coming from your favorite demand-side platform.”

SSPs work hand-in-hand with demand-side platforms (“DSP”) to enable advertisers to place their ads in front of a specific target audience, with transactions often being completed through real-time bidding (“RTB”). Essentially, SSPs work on the publisher’s side of the equation, with DSPs functioning on the advertiser’s end.

“All DSPs are available to work with our feature through an OpenRTB URL” EroAdvertising said in its statement. “At the moment and apart from our advertisers, we have established integrations with Adflea, Admetix, Adnium, Adscompass, Adservme, Adsterra, Aff4you, Clickaine, HillTopAds, JzzMedia, Kimia, Nummorum, Plugrush, SoboMedia, TrafficHunt, TrafficShop, TrafficStars, Tubecj, Tubecorporate, VoxDsp, YEESSHH and Zeropark.”

The company added that to use the new tool “you just need to set a pre-targeted SSP Campaign with at least one OpenRTB URL, similar to any usual advertising campaign. Each OpenRTB URL represents a feed from a DSP network. Although each SSP Campaign is connected to just one DSP Network you can set it for one site, or multiple websites at once.”

EroAdvertising also highly recommends a combination strategy of using this new tool and their EroAdsController (also called “eaCtrl”). The company said this combination guarantees access to EroAdvertising’s technology, which reduces page-load time, which in turn brings Google ranking benefits.

Striving to provide its clients with a wealth of data and the greatest degree of transparency possible, EroAdvertising’s system displays information concerning every aspect of a campaign’s performance. Data is collected and reported on requests, bids, wins, errors, average CPM per bid, impressions, clicks and other metrics.

The company’s SSP management tool covers a variety of ad types, including banner ads, popups and video ads, whether the video ads display pre-roll, mid-roll or post-roll. To assure no impressions go wasted, clients also have the option of setting a default failover ad, which can be triggered based on a minimum CPM set by the client.

In its release, EroAdvertising noted that it’s important for clients to remember “all the traffic is yours and you have full control of it.

“With this option, we have the perfect feature to improve your performance, delivering your traffic to whoever is willing to pay the most in the market,” the company said of its SSP management tool.

Early results from publishers who have tested out the SSP management tool have been very encouraging. According to EroAdvertising, publishers are seeing returns which are 35%-40% higher than they’d received previously through the ad network.

“Working with the system allows you to flexibly configure and effectively manage all connected advertising inventory,” said Nastya the Senior Account Manager for Tube Corporate, adding that the SSP offered an “intuitive interface (and) informative reports.”

For more information on the EroAdvertising SSP management tool, talk to your account manager, or contact EroAdvertising support at support@ero-advertising.com.