SANTA MONICA, Calif. – Epoch, one of the elder statesmen among internet payment services providers, has launched a new product designed to assure surfers they can pay locally even when shopping globally.
The new Logo GPS (Geo-targeted Payment Script) presents site visitors with a custom-generated graphic displaying the logos of the most popular payment options in their geographic location. The product serves both merchants and consumers: Merchants receive a localization feature for their sites, and consumers are set at ease about transaction options before they reach the payment page.
“Epoch continually adds new payment types to help merchants capture more sales in places that credit cards are not widely used,” said Epoch Communications Director Rand Pate. “Previously, region-specific payment types might not even be known to your customers until they reached the payment page. With Epoch’s new Logo GPS, local payment types can be displayed anywhere on your site. And, as Epoch adds new payment types, the graphic will display the most popular payment types you accept. Epoch’s Logo GPS is easy to implement and gives your site a custom feel to international customers.
“This makes Logo GPS the perfect complement to Smart Payment Page, which vastly reduces the number of crucial decisions for the customer,” Pate continued. “The payment types presented are carefully chosen based not only on your customers’ location, but also for the type of product being offered. For example, not all payment types are best suited for recurring billing but work very well for other types of transactions, without concern for chargebacks or reversals. In lightning fast speed, our payment page automatically makes these decisions, detects and uses the language of the customer’s browser, and presents in the local currency.”
According to Harmik Gharapetian, Epoch’s vice president of sales and marketing, “Implementing this newest feature is extremely easy. Our clients say we provide the best service, offering over 35 payment types, and we continue to add more. Our Logo GPS feature now ensures that customers instantly recognize their localized payment options when visiting your site.
“With all of our regional and international payment options, you increase your revenue when Epoch is primary in your [billing] cascade,” he added. “If you want to catch the most fish, you need the widest possible net.”
The Logo GPS feature is available to all Epoch merchants. For more information, visit Epoch.com or [email=salesteam@epoch.com]email[/email] the support team.
