Businesses in the adult industry have the same needs as businesses everywhere. Success is driven by the quality of relationships between customers and that business. This starts at the very beginning of the relationship (awareness of the brand) and continues far after the first purchase is made. To make the most of these relationships, we need to understand them. That means looking at your website, emails, social media, video content – everything – and combining that data into a single platform, your CRM. Your CRM should integrate that data, so you can easily see what is working (and what isn’t) when you invest in sales, marketing, and customer service functions in your business.

Beyond just understanding relationships with your CRM, when connected to a marketing automation engine, you can drive people to become customers and advocates for your brand. This is what separates many businesses from just surviving and really thriving. Marketing campaigns can be triggered automatically when a lead or customer takes an action (like clicking a link in an email, visiting a page, filling out a form, or watching a video). These campaigns should be personalized for maximum effectiveness.

More than just “Dear Joe” or “Dear Mary”, personalization makes people feel special. You can customize a message based on anything you know about someone. If you know someone is male or female, you may want to change the message color scheme. If someone is in a particular part of the world, prefers certain types of video content, or has clicked on a particular link in an email, you may want to personalize the message further. The more precisely you can tailor your content, the more likely the recipient of that content will read it and take action.

Connecting your CRM to a live chat and customer service ticketing system fulfills the rest of the engagement with your leads and customers. You can connect automation while providing excellent service that keeps people engaged with your brand and talking about it. This in turn drives repeat business and spreads the word about the quality of your product or service.

BlueWebTools is built on the concept that all of this – sales, marketing, and customer service – should be in a single platform that doesn’t require a computer science degree to operate. It should be intuitive and powerful, and it shouldn’t cost an arm and a leg. If you feel your business can benefit from an approach like this, stop by our website and get a free trial. See for yourself how you can take advantage of enterprise-grade technology for your business.