TEMPE, Ariz. – Global e-commerce solutions provider CCBill has integrated a series of new consumer email templates the company believes will help clients increase consumer trust, thereby increasing sales.
The templates feature a receipt-like format containing line-item details about the consumer’s purchase. The information includes the website on which the purchase was made, the purchaser’s name, the purchaser’s email address, the purchase amount and a description of the order. Usernames and passwords also may be listed, at the merchant’s discretion.
Complementing the detailed information, the body of the email includes basic information about the order and contact information for CCBill support.
“When we examined how our merchants’ consumers were receiving information and details about their purchases from our default templates, a couple of things became evident,” said Jeff Adams, director of consumer services for CCBill. “One, we didn’t want to overwhelm them with information that may not be applicable. Two, we had to present the relevant information for that consumer in a way that was easily understandable at first glance. These new templates are built with those guidelines in mind.”
The new email templates are designed to display properly on a wide variety of smartphone, tablet, and desktop devices to support mobile and in-home consumers worldwide.
“At the end of the day, we want to do all we can to help our merchants succeed,” said Gary Jackson, managing vice president of sales and internet markets. “Studies have shown that consumers trust CCBill, which can certainly help with converting sales, but that doesn’t necessarily mean there are not ways to further enhance that trust and potentially create higher conversions. Through their simplified structure and at-a-glance presentation of information, these new consumer email templates are a step toward putting consumers at ease with their purchases.”
For more information, visit CCBill.com or contact the merchant support team.
