PHOENIX – A new kegel-strengthening system helps women track their exercise with a feature-packed app.

Described by the manufacturer as “an important forward step for sexual health products,” Elvie guides users through the kegel process with easy-to-follow programs that track progress while maintaining a healthy pace.

Not only focused on stronger pubococcygeus (aka PC) muscles, Elvie makes it easy for users to take a thoughtful approach to strengthening their pelvic floor with app-based fitness programs developed for steady results. Thoughtfully designed with a slender silicone shape, the insertable component looks elegant and welcoming, helping consumers feel supported in their foray into kegel fitness and pelvic floor health.

“Kegel exercisers are a huge category for us, and Elvie has surpassed all of our sales estimates in just six short weeks,” said Joe Casella, owner of and chief executive officer for distributor Entrenue, which represents the product. “Maintaining pelvic floor health is so important, and Elvie takes any and all guesswork out of the process. Its sleek design and simple interface are sure to appeal to both sexual health aficionados and newbies, and we’re proud to be Elvie’s exclusive U.S. distributor.”

Elvie’s app features six exercises and four different levels through which users may progress. Each exercise is designed to take only five minutes and allows users to move to the next fitness level after 10 workouts. The app’s dashboard makes it easy for users to visualize their progress and stay motivated to make it to the next level.

Elvie is made of on-trend seafoam-green silicone and features an optional silicone sleeve for a snugger fit. Its carrying case doubles as a charger (with a micro USB charging cable included), and Elvie’s app is compatible with iPhones 4s and above, as well as Android 4.3 and above.

It’s “an ingenious design that’s as cute as it is convenient,” Casella said.

Elvie retails for $199, and an eye-catching retail display is available for in-store promotion.