BROOMFIELD, Colo. – Eldorado Trading Company, a leading distributor of adult products and lingerie, has named Bill Barna its new director of sales.

Late of Seattle, Barna moved to Eldorado with more than 15 years of sales experience in the life-science and healthcare industry. His background includes management and director positions at Chempoint and GE Healthcare, reportedly with “a strong track record of quota performance, client retention and new account penetration.”

“I am happy to join Eldorado and excited to call the Mile-High City my new home-base,” he said. “I look forward to applying my skills and experience to help our customers and supplier partners reach new heights. I’m keen on working with our established sales team to better solidify our commitment to our partners and cement Eldorado’s position as the top distributor in the industry.”

Barna will lead the Eldorado sales team and work closely with members of the executive team to develop growth sales strategies for the company. He will continue to foster relationships with Eldorado’s customer and vendor partners to help them elevate the success of their businesses.

“It’s exciting to have Bill come on board,” said Eldorado founder and Chief Executive Officer Larry Garland. “He brings a lot to the table from outside the industry, and we are eager to see him bring his fresh perspective to Eldorado.”