BROOMFIELD, Colo. – Eldorado Trading Company, one of the world’s largest distributors of adult pleasure products and lingerie, has partnered with Rhode Island-based sexuality training and education non-profit The Center for Sexual Pleasure and Health (CSPH) to create Elevate U.
“After hearing the different types of questions retailers were asking the attending sexual health educators at Eldorado’s in-house events, it became evident there are issues that traditional product education does not address,” said Eldorado Director of Marketing Allison Travers. “The common theme is the lack of sexual health resources in communities and therefore an increasing number of customers turning to their local adult store to answer their questions.
“After considering these challenges retailers are facing and seeing what educational programs are currently available in the industry, Eldorado saw the opportunity for a comprehensive sexual health education program for its customers,” she continued. “After a year of content development, Elevate U was born.”
Elevate U is a 16-lesson e-learning series covering a variety of sexual health topics. The lessons go beyond product focus and are designed to give stores and store clerks the tools and knowledge they need to interact with the community knowledgeably and effectively.
Each video-based lesson is 20-30 minutes long and followed by a quiz. Once all 16 lessons and evaluations are passed, The CSPH will certify participants as a Community Sexual Health Resource.
“Elevate U is intended to empower Eldorado’s retailers with accurate sexual health information so they can confidently and correctly answer sexual health-related questions,” Travers said. “With this knowledge, retailers can offer customers an excellent in-store experience in order to create repeat business, become a trusted community resource and have a competitive advantage.
“We are dedicating Elevate U in memory of our founder and [Chief Executive Officer], Larry Garland, to commemorate his longtime passion and commitment to sexual health and wellness education that was always at the forefront of his mission.”
Garland passed away in mid-January.
Elevate U is available to active Eldorado customers. The first four lessons will debut in early 2017, with subsequent lessons to be released throughout the year.
For more information, visit Eldorado.net/ElevateU or email ElevateU@eldorado.net. To learn more about The CSPH, visit TheCSPH.org.
