Eldorado Trading Company, the award-winning international distributor of adult toys, party supplies, and lingerie, has released their newest digital catalog based on the highly viewed Netflix show, How to Build a Sex Room. In this series, interior designer Melanie Rose, referred to as the “Mary Poppins of sex rooms” meets with homeowners who want to “spice up their sex lives with rooms filled with specialty furniture and other decor designed to fulfill fantasies and fetishes.”
Eldorado stocks over 50 pleasure products featured in the eight-episode unscripted reality series. Sixteen products were selected to be promoted throughout Eldorado’s August marketing efforts. As the industry’s only Colorado based distributor, Eldorado feels a special affinity with the R-rated show. The first season was filmed last year in Denver by a local production company, and all the show guests are from the metro area.
Along with the specially created digital catalog, promotional product graphics can be found on Eldorado’s August Facebook cover, social media posts shared throughout the month of August, and in ads throughout JRLCharts.com. The digital catalog will also be available on the Eldorado page of the StorErotica website.
Eldorado Marketing Strategist, Jamie Newmark discusses the vision behind this campaign. “We decided to highlight a selection of products to show a wide range of variety. With the growing popularity of How to Build a Sex Room, there is an increasing chance that consumers might visit their local retail stores, and ask for products that they have seen on the show. Stores that stock these popular products will be able to educate their customers beyond “as seen on tv” fundamentals, which is a great way to build customer loyalty.”
As Seen on TV: How to Build a Sex Room digital catalog: http://marcom.eldorado.net/how-to-build-a-sex-room/
For more information about the As Seen on TV: How to Build a Sex Room digital catalog, please contact your Eldorado Account Manager or visit www.new.eldorado.net.
