THE BAHAMAS — The online casino affiliate program Earn United has gone international, the company announced last week.In announcing its expansion, Earn United emphasized the importance of establishing a more varied international reach, especially in light of the passage of the Unlawful Internet Gambling Enforcement Act in the United States last year.
“Meeting the needs of the global marketplace is rapidly becoming a determinant in the long term success of casino affiliate programs,” Earn United stated in its press release.
Earn United reasoned that there are two benefits to developing language-specific extensions of its affiliate program; “it allows Earn United to attract and retain the top performing affiliates by giving them easy access to information and support in their native language,” and encourages “increased performance by International affiliates by providing them with language-specific creative, such as banners and mailers, which increase player conversions by providing more relevant and actionable promotional messages.”
The first international extension of the Earn United group is Earn United Spain, the company’s “Programa De Afiliación.”
In its press release Earn United states that the “Spanish speaking casino market is one of the fastest growing segments in the world today and the decision to begin with the Hispanic market was also motivated not only by the ability to communicate with the Spanish populations not only in Europe, but also in North and South America.”
Another addition to the Earn United group is its new Romanian “Program de Afiliere.” The addition of a Romanian brand extension reflects the fact that “Eastern Europe is rapidly becoming a hotbed for tech savvy affiliate development and Earn United is committed to being the leading service provider in expanding niche marketplaces such as Romania.”
Earn United’s expansion is driven in part by the loss of the U.S. market due to the restrictive new legislation passed here last year.
“The current legislative environment in the United States makes it even more vital for affiliate programs to meet the needs of their International partners,” Earn United stated in its release. “With the long term effects of the Unlawful Internet Gambling Enforcement Act still not known, the marketplace has been clambering to attract the now even more valuable non-U.S. player. Earn United is committed to expanding its network to include a diverse range of nationalities and languages.”
The company stated that throughout this year, it will continue to look at other possible markets where it could extend language-specific channels of its affiliate program, including “both established markets such as France and Italy; and niche markets such as Russia and Greece.”
The company also stated in its release that Earn United is also “providing increased contact points, such as local numbers that will allow affiliates instant, convenient and free telephone access to the Casino Affiliate Program.”
For more information, refer to http://www.earnunited.com/
